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Title	:	The Lagunitas Story: So you want to start a brewery..?
Author	:	Tony Magee
Book Format	:	Paperback
Book Edition	:	Special Edition
Pages	:	Pages: 238 pages
Published	:	November 19th 2012 by Charles Pinot
Categories	:	Alcohol. Beer

The Lagunitas Story: So you want to start a brewery..?

Tony Magee

Paperback | Pages: 238 pages

Rating: 4.31 | 26 Users | 5 Reviews

Chronicle As Books The Lagunitas Story: So you want to start a brewery..?

The Lagunitas Story; So You Want To Start A Brewery...? was written by Tony Magee, founder of Petaluma, California s Lagunitas Brewing Company. So You Want To Start A Brewery...? is a thrilling first-person account of the gut-wrenching challenges and heart-warming successes of founding a brewery, told in the vibrant voice of the one person closest to the process who is also the one person with the most to lose.
So You Want To Start A Brewery...? is equal part memoir, narrative and business story, with liberal dashes of pop culture and local color. The tale is anchored strongly in time and place as a one-of-a-kind Made in America journey that just happens to culminate with the continued success of one of the nation s most popular and enduring craft beer brands. Devoted to details but never boring, this is a must-read for anyone who s ever considered starting their own business and all those who ve sweated blood working to get one on its feet, as well as an illuminating slice-of-life for Lagunitas many fans.

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English URL http://www.amazon.com/The-Lagunitas-Story-Tony-Magee/dp/0985356456

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Ratings: 4.31 From 26 Users | 5 Reviews

Critique Containing Books The Lagunitas Story: So you want to start a brewery..?

Highly recommended for anyone interested in the business of craft beer. Lagunitas' company history is full of fascinating (and it some cases hilarious) anecdotes, and Tony tells them with his unique voice, which is clearly a major influence behind the Lagunitas brand.While reading, I couldn't help but daydream of Lagunitas' amazing Beer Sanctuary in Petaluma. Fresh beer, homemade potato chips and French onion dip, quirky live music starting each day at 4:20pm... Definitely a 5-star experience.

If you follow Magee on Twitter, you already know how vivid a writer he can be, 140 characters at a time. Required reading for anyone looking to build a brewery. Reid Ramsay, Beer Street Journal Since we live in a time of such explosive growth in the craft beer scene, we have the unique opportunity to shake the hand and/or share a pint with those who founded the breweries we choose to follow. It's something we will never experience with "big beer", and something later generations won't be able to

Tony Magee, the founder of Lagunitas Brewing Company, and his wife, Carissa Brader, were born and raised in the periphery of Chicago, IL. Carissa studied trumpet and Law and Tony studied music composition until moving to San Francisco in 1987 where he founded the Brewery in the fall of 1993. This is the story of the first 20 years of one brewery among hundreds that brought a flowering of uniquely

Awesome book and story overall, Tony Magee loosen self writing take you through the struggle of the early years, the constant growth of the brewery, the beer, the business so easily that you'll be so into the book you'll finish it faster then expected.



Magee recounts the formula of creating his brand, brews and brewery as mash of blood, sweat, vision, musical theory, good people and loyal relationships. Sometimes irreverent, often self deprecating, Tony's prose is fun, friendly and authentic. Cheers to 20 years, Mr. Magee!

Highly recommended for anyone interested in the business of craft beer. Lagunitas' company history is full of fascinating (and it some cases hilarious) anecdotes, and Tony tells them with his unique voice, which is clearly a major influence behind the Lagunitas brand.While reading, I couldn't help but daydream of Lagunitas' amazing Beer Sanctuary in Petaluma. Fresh beer, homemade potato chips and French onion dip, quirky live music starting each day at 4:20pm... Definitely a 5-star experience.